THE BRIEF:

Jonini was an established brand with an existing landing page on Divhunt, but no way to sell online.

They needed a real e-commerce store.It had to live inside Divhunt too, so everything stayed homogeneous rather than splitting the brand across two platforms.

The challenge was twofold: find an e-commerce solution that could actually run within Divhunt, and make it feel native to the brand instead of bolted on.

THE BUILD:

I built the site in Divhunt and handled the storefront with Foxycart for cart and checkout.

The interesting part wasn't wiring up the integration, it was making it disappear. Out of the box, a third-party cart looks like a third-party cart.

I styled the entire Foxycart layer to match Jonini's design system so the jump from product page to checkout never breaks the spell. Same type, same color logic, same spacing. The customer never feels like they've been handed off to someone else's software.

THE LOOK:

The positioning was the real puzzle.

Jonini is genuinely premium in quality but priced to be something you buy every week, not once as a treat. So the design had to read as premium without reading as expensive.

Clean, confident, a little editorial, but warm and unpretentious. Enough polish to signal "this is good for you and made properly," none of the cold luxury that says "you can't afford this." The visual language does the pricing work before the price is ever shown.

THE OUTCOME:

Jonini launched online with a store that sells like a brand, not a spreadsheet.